The brief was to produce larger than life or hyperreal images of Max the plumber who just loves to use Polypipe’s new product Polymax pipe work. The images needed to be shot for easy extraction from the background in order to produce the following artwork. The image of max closing the van doors is a composite not easy to get a van into a studio 🙂
Any photographer will tell it’s the great to see your images in print but its even better to see them on massive billboards, even if it is not in your home town. In July this year spent the day shooting at the brand new Cambridge Hospital part of the Nuffield Health Group, shooting the advertising campaign to launch the new hospital. Working with some professional models and real medical staff we produced the following images and artwork used as billboard adverts, bus stop posters and direct mail.