Commercial photography refers to photography in a professional and business context, where the purpose is to sell or promote a product, service, or brand. Commercial photographers create images for various applications, including advertising, product catalogues, annual reports, magazines, websites, and other marketing materials.
Commercial photography can encompass a variety of styles, from high-end fashion and product photography to documentary-style advertising photography. The goal of commercial photography is to visually communicate a message, whether it is to sell a product, convey a brand image, or tell a story.
Commercial photographers need to have a good understanding of lighting, composition, and post-production techniques and the ability to work with clients and art directors to achieve the desired outcome. They must also be able to work efficiently and effectively, often under tight deadlines, while maintaining a high level of quality in their work.