Corporate photography is a professional genre that focuses on capturing images for businesses, organisations, and corporations. The goal of corporate photography is to visually communicate a company’s brand, values, and message through pictures of its products, employees, events, and facilities. Corporate photography is used for various purposes, including marketing and advertising, website and social media content, annual reports, etc. Corporate image creation includes headshots, executive portraits, environmental portraits, and team and group shots.
The brief was to produce larger than life or hyperreal images of Max the plumber who just loves to use Polypipe’s new product Polymax pipe work. The images needed to be shot for easy extraction from the background in order to produce the following artwork. The image of max closing the van doors is a composite not easy to get a van into a studio 🙂