Corporate Photography

What to Wear

In today’s world, appearance matters more than ever, especially in a professional setting. Whether it’s a corporate headshot or a “Meet the Team” page on your company’s website, your clothing and makeup choices can significantly impact how you and your team are perceived.

In this article, we will discuss how to dress for success, with tips on what to wear for a corporate headshot and how clothing can affect the look of a “Meet the Team” page. And help you understand how what you wear affects not just your corporate image as an individual but the whole company and brand.

Clothing – Do‘s and Don’ts

Corporate clothing should convey a message of professionalism, competence, confidence and teamwork. In addition, your clothing should reflect your role within the organisation and the industry you work.

When selecting the colour of your clothing for a corporate headshot, it’s best to stick to solid, neutral colours that complement your skin tone and hair colour. As a rule, your clothing should not have more visual weight than your face. This rule is even more critical on a group shot, and meet-the-team pages because what you wear can make or break the overall ascetic of the group shot or page.

Stick to solid colours
Avoid patterns or prints as they can be distracting and take away from the photo’s focus – your face and expression. For example, the women in these corporate headshots below look tremendous, but their clothing draws the eye and is more wedding than corporate.

Dress appropriately
Make sure your clothing is appropriate for the industry in which you work. So, if you work in finance or law, a suit and tie would be fitting, while if you work in a creative field, you may be able to wear something more casual. But even creatives should heed the advice about colours and patterns and avoid clothing with more visual weight than theirs or colleagues’ faces.

Neutral colours
Specific industries still expect formal business dress. As a result, colours like black, white, grey, navy, and beige are safe bets for corporate headshots in these sectors.

Cohesiveness
If everyone on the team wears similar clothing or colours, it can create a sense of unity and cohesiveness. And can help convey a message of teamwork and collaboration. Especially on meet the team pages. Cohesiveness, personality, branding, and image consistency should all be considered when selecting clothing for headshots destined to feature on a meet the team page. Getting a company-wide consensus on the dress code for corporate shoots is a good idea, allowing you to communicate guidelines. Guidelines should include items discussed in this blog and whether men should wear ties and women should wear jewellery etc.

What to wear for corporate group photos

Corporate group photography is a great way to show the market you have specific teams taking care of your customer’s needs. The clothing each team member wears can make or break the group shot. Choosing a colour scheme or palette everyone can follow is a good idea. This doesn’t necessarily mean that everyone has to wear the same colour, but rather that the colours should complement each other and not clash, stand out or overpower the shot.

How individual clothing choices affect Meet the Team pages

The clothing worn on a “Meet the Team” page can significantly impact the page’s overall look and feel. By now, you understand what you wear can positively or negatively affect your individual corporate headshot’s look and feel. So imagine how bad a meet-the-team page can look if you and some colleagues wear the wrong clothes. This is what happens when a meet the team page goes wrong because the people in it have not received guidance about what to wear.

Here is an example of a meet the team can look after you read this blog post

Makeup advice corporate photography

When it comes to makeup for corporate photography, you want to keep it simple and natural. The goal is to enhance your features without being too distracting or overdone.

Choose a light matt foundation that matches your skin tone and provides light to medium coverage. Avoid using heavy foundations, as they can look too cakey and unnatural in photos.

Use lipstick or a lip gloss in a natural shade that complements your skin tone. Avoid using bright or bold colours that can be too distracting in photos.

Avoid highlighter and contouring because I will highlight and contour your face using powerful studio lighting. If you do this, also you end up doubling the effect, and your skin will look shiny and greasy.

Take your corporate shoot to another level with photo styling

Colour is essential in photo styling and can significantly influence a photograph’s overall mood, tone, and message. With well-thought-out and planned colour strategy and photo styling skills, I can take your corporate photography to the next level.