From high-rise rooftops overlooking Manchester’s iconic skyline to the energetic pace of fibre‑optic installation at street level, this project offered a rich visual narrative of the company’s innovation
Photographing Technology from New Heights
One of the most challenging yet rewarding aspects of the shoot was capturing Telcom’s wireless network aerials perched atop the city’s rooftops. Here, the aim was to showcase not just the hardware itself, but its scale and sophistication—visual symbols of Manchester’s future‑ready connectivity. By focusing the lens upward, we highlighted how elevated infrastructure supports modern urban life.

Behind the Scenes 8ft x 8ft Scrim diffuser to soften the sun
Tackling harsh rooftop sunlight required finesse. By employing a large 8 ft × 8 ft scrim diffuser, I softened the glare and preserved detail in the equipment, striking the ideal balance between technical clarity and visual polish suited for both online presence and printed materials. This lighting control ensured each shot was both clear and compelling.

Crafting the Hero Shot for the Website header
For the website’s hero images, we chose a composition that is both technically engaging and human-centred. The centrepiece: a Black engineer confidently splicing fibre‑optic cables while smiling at the camera—a deliberate choice to reflect the diversity and values driving Telcom forward. By blending human warmth with technological precision, the image speaks to both professionalism and inclusivity.

Fibre Optic Engineers installing fibre optic cable in Manchester
To bring energy and authenticity to scenes of street-level work, I combined an umbrella diffuser with off-camera flash. This setup balanced harsh midday lighting, preserved facial detail and high‑vis visibility, and portrayed the installation process with warmth and professionalism. The result: images that feel dynamic, authentic, and brand aligned.

Behind the scenes photographing broadband engineers in Manchester City Centre

Mentorship in Focus: A Female Apprentice
One of the most poignant shots featured a young female apprentice being guided in a hands-on rooftop training session. This moment not only highlighted diversity in engineering but underscored Telcom’s commitment to inclusive growth—showing how apprenticeships bring fresh perspectives and innovation to the sector

Capturing Office Collaboration
Interior action shots often resonate more than staged portraits. My approach captured candid moments of teamwork, innovation, and interaction, creating visual stories of collaboration and culture. These authentic images help humanise Telcom’s brand for website visitors, clients, and potential recruits.

Natural Headshots of the Leadership Team
For the senior leadership portraits, I sought images that conveyed warmth, confidence, and approachability. A shallow depth of field highlighted each leader as the subject, softly blurring the modern office behind them. Balancing natural window light with subtle fill lighting yielded images ideal for bios, brochures, and formal communications.

Founders Posed Against the Cityscape
Finally, we captured a rooftop group shot of Telcom’s founders with the Manchester skyline as their backdrop. The relaxed yet unified posture of the team, branded T-shirts gently swaying behind them, conveyed ambition, collaboration, and a clear sense of purpose, mirroring the company’s city-wide vision

The client’s goals were achieved
In every image—whether on rooftops, in the streets, or inside the office—the goal was clear: to combine technical excellence, human diversity, and visual storytelling. The resulting collection isn’t just a showcase of infrastructure; it’s a narrative of people, purpose, and progress.
Ready to Elevate Your Brand Through Powerful Imagery?
If you’re looking to capture your company’s innovation, culture, or infrastructure with creativity and intent, let’s talk. Whether it’s a captivating hero shot, an authentic team portrait, or a dynamic site installation, I’ll help your visuals tell a story that resonates.